A client called my AI content 'soulless' and I had to rethink everything

Last month a B2B SaaS client in Austin told me my AI-generated blog posts sounded like a robot wrote them. I mean, they were technically correct but missing any kind of human touch or real examples. So I started feeding the AI specific customer quotes and case study details from their own sales calls, and the engagement rate jumped 40% in 3 weeks. Has anyone else had to completely rework their AI workflow after getting blunt feedback?

2 comments

2 Comments

ruby_lane28d agoMost Upvoted

i mean i see what you're saying but i kinda disagree. the problem isn't really about the ai tool itself it's about how you use it. you can feed it all the customer quotes and case studies you want but if you're not actually sitting down and adding your own voice it's still gonna feel hollow. i think people lean too hard on editing prompts instead of just writing the dang thing themselves. like the ai can give you a solid outline or a rough draft but you gotta do the real work of making it sound like a real person. that 40% jump probably came more from you choosing better source material than from the ai suddenly getting creative.

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ivan_fisher9928d ago

Man I totally feel this because I just spent four hours tweaking prompts for an email series and then realized I basically wrote the whole thing myself anyway. The ai just spit out a fancy version of what I was already thinking. It's kind of embarrassing how much time I wasted trying to make the tool sound smart when all I really needed to do was sit down and write the dang thing. My drafts actually got way better once I stopped treating the ai like a magic writer and started using it like a notepad that talks back. You're spot on about the source material thing too. I loaded mine with actual customer complaints from support tickets and suddenly the tone just worked. The ai didn't get smarter, I just gave it better stuff to work with.