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Debate: Should you optimize for AI search or just focus on Google rankings?

I spent 2 years hammering my client's site for traditional SEO keywords. Then last month I ran a test with a ChatGPT prompt and realized the AI was pulling info from a competitor's blog post that barely ranked on page 3. That got me thinking. Are we doing it wrong by chasing Google's algorithm when AI tools rewrite how people find answers? Has anyone else noticed their organic traffic staying flat while mentions in AI responses drop?
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2 Comments
camerona79
camerona791mo ago
Jessica, I spent 2 years optimizing for Google and my competitor accidentally won by writing one decent blog post.
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jessicaw11
jessicaw111mo agoTop Commenter
Huh, so did your competitor even know their blog was being scraped by AI or did they just get lucky?
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