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Had a client ask me about AI writing their Instagram captions last week
Was doing a walkthrough on their property and they brought up using ChatGPT to handle all their social posts. Has anyone tried letting AI handle your marketing content full time or do you still mix in human-written stuff?
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evannelson24d ago
Yeah, the cereal box comparison is spot on.
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jade_grant9524d ago
Wait the whole "captions" part is what got me. Like an AI is gonna nail the tone and inside jokes that make a brand actually feel real on Instagram? I tried using ChatGPT for a few posts last month and it came back with stuff that sounded like a robot wrote it for a cereal box. My audience could smell it from a mile away, engagement tanked. I still do rough drafts by myself then maybe tweak with AI for grammar, but handing over the keys seems wild to me.
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