Heads up on a big mistake I keep seeing with AI ad copy

I was looking at a bunch of ads for a client in the auto parts space, and the AI kept using the same generic phrases like 'revolutionary' and 'next-gen' on every single product. It made all their stuff sound the same. I ran a test where I fed the tool specific customer pain points from real forum posts, and the copy got way better. The mistake is just hitting 'generate' without giving the AI the right raw material first. Has anyone else found a good way to feed real customer language into these tools?

3 comments

3 Comments

rosew373mo agoMost Upvoted

Oh man, spot on. That's the whole game right there. I grab those exact forum quotes and drop them straight into the prompt. Tell the AI to write like that angry customer who can't find the right gasket. Makes it sound human. Generic words just kill any real feeling.

hart.ryan3mo ago

Just feed the AI forum rants verbatim. My favorite is telling it to sound like a guy who just stripped a bolt and is swearing at his garage ceiling. Generic copy dies right there.

sandralee1mo ago

No way, wait. You actually told it to sound like a guy who stripped a bolt? I woulda never thought to be that specific, but that's genius. @hart.ryan has to try that with his garage ceiling bit, I bet it hits different. I always just say "write like a guy who's pissed off at his truck" but I'm stealing this verbatim idea. Honestly, that level of detail is what makes the copy stop feeling like it was cranked out by a robot.