I always ignored AI for email subject lines until I tested it on my last campaign

I run a small online store for vintage plant pots and my open rates were stuck around 12% for months. Out of desperation I tried an AI tool for subject line ideas and my open rate jumped to 21% on the next blast. Has anyone else had a tool actually beat their own writing?

2 comments

2 Comments

cameron7633d ago

Oh great, so my wit is outranked by a robot now?

matthewp523d ago

@cameron763, that's a fair question but I think you might be missing the bigger point here. Has anyone actually watched this "robot" generate jokes? I've seen some of the responses and they're about as funny as a flat tire. The real test is whether the AI can land a punchline with timing and delivery, not just string words together. What kind of jokes has it told that made you laugh? I'm genuinely curious because I've yet to see one that wasn't painfully generic.