Just realized my AI ad copy was worse than what I wrote by hand

I spent 3 weeks feeding customer data into ChatGPT for Facebook ads, thinking it would save me time. The AI generated 50 headlines in seconds, but they all sounded the same - generic and salesy. I ran a split test over 10 days with my old hand-written ads and the AI ones. My manual copy got a 7% click rate while the AI stuff only hit 3%. What changed my mind was seeing real customers respond to real human language instead of polished AI fluff. Now I only use AI for first drafts and do the final edits myself. Has anyone else seen AI ads underperform compared to their own writing?

2 comments

2 Comments

ninasanchez3d ago

A 7% click rate on manual copy is solid proof that human touch still wins.

tylerr293d ago

Seven percent from manual copy? That's wild to me.