Just saw a stat that AI ad copy boosted click-through rates by 89% for small biz

I was reading a case study on HubSpot's blog last night and apparently small businesses using AI generated ad copy saw almost double the clicks compared to manual writing. That seems huge for something that takes 5 minutes to set up. Has anyone here tried it and seen real results or is it just hype?

2 comments

2 Comments

emmafisher1mo ago

Wow, okay I actually had to rethink my whole stance on this. I was totally one of those "AI copy feels generic" people until I ran an A/B test on Facebook ads for my Etsy shop and the AI version crushed it.

wesley_grant331mo ago

Well, I'll be! That's a good reminder that our guts aren't always right. A friend of mine runs a little online shop selling handmade candles, and she had basically the same experience. She spent hours writing this long, heartfelt product description that she thought was perfect, then tested it against one written by a free AI tool. The AI version doubled her click-through rate, and she was pretty embarrassed about it honestly.