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Surprised by a stat on AI email subject lines
I read a report from Litmus last week that said personalized subject lines get 26% more opens, but AI-generated ones that avoid personalization entirely actually do better for B2B. That caught me off guard because I assumed more personalization was always the win. I tested it on 3 campaigns this month for a client in Boise and the non-personalized AI subjects won every time. Has anyone else seen this pattern with their own lists?
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ninaross4d ago
My B2B list of around 2,000 contacts in the Pacific Northwest showed the exact opposite when I ran a similar test last month. The personalized AI subjects beat the generic ones by about 18% on open rates across three separate sends to different industries. I wonder if it depends a lot on your audience's size or industry because I'm seeing the opposite pattern over here.
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campbell.logan4d ago
Industry makes a huge difference there. B2B buyers in the Pacific Northwest might just respond better to that personal touch since they're dealing with more relationship driven sales cycles.
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