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Swapped my A/B testing from gut feelings to AI heatmaps and saw a 40% lift on landing pages in 3 weeks
I used to just guess which CTA button color worked better based on what my buddy liked, waste of time honestly. Then I hooked up an AI tool that tracks where eyes actually go on the page and ran 5 tests on my product page for a client in Austin. Has anyone else had success using AI to pick design changes over old school A/B testing?
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oliver5239h ago
Gut feelings have their place though. AI heatmaps tell you where people look, not why they clicked. That 40% lift could be from the change itself, not the tool.
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