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Tried running AI-generated ad copy without editing it first

Last week I pushed a Facebook ad campaign using pure ChatGPT output, and my click-through rate dropped 40 percent compared to my usual tweaked versions. Anyone else find that you have to massage the tone a bit before it actually converts?
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2 Comments
ruby_sanchez45
Oh jeez, I've been there. It's like the AI doesn't really understand how real people talk, right? It cranks out these perfect, polished sentences that sound like a robot wrote them for a business meeting. The tone is way too formal and it just doesn't grab anyone. Did you try just swapping out a few key phrases to make it sound more like an actual human talking to a friend? Because I find that one or two small tweaks can totally change how it lands with people.
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james_martin93
Right, @ruby_sanchez45, it's like they don't get that we don't talk in press releases.
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