Walked into a marketing meeting in Chicago and the AI was running the whole show

I visited a friend's agency downtown last Thursday and sat in on their weekly strategy session. They had this AI tool plugged into their CRM writing all the email sequences and ad copy without anyone checking it first. The problem was the tone was way off for their client base (mostly old school manufacturing guys) and nobody caught it because they trusted the tool too much. I asked if they tested it against real human feedback and got blank stares. Has anyone else seen a team go too heavy on AI without keeping a human in the loop?

2 comments

2 Comments

sam_anderson1mo ago

Oh man, 47 "thought leaders" and zero humans actually reading the output. Sounds like they outsourced their brain to a chatbot that thinks every client wants to talk like a TED Talk influencer.

ross.angela1mo ago

47 thought leaders? Really? That number just blew my mind. Who even counts up that many people to pretend they're paying attention. You know it's all just a massive content mill where nobody's actually reading anything but the algorithm. @sam_anderson hit the nail on the head calling it a chatbot dressed up as a TED Talk. I bet they just fed some buzzwords into a prompt and called it a day.