Watched a demo at a local meetup that flipped my whole view on AI for email marketing

I was at a small marketing meetup in Austin last Tuesday and this guy showed how he used AI to rewrite his subject lines based on past open rates for each customer segment. It took him like 10 minutes and he showed a 40% lift in opens over three months. Has anyone else tried something like this with their email lists?

1 comments

1 Comment

christopher_west11mo ago

Tried something similar with my own list last fall. Used historical data to tweak subject lines for different segments and saw a solid 25% bump in opens within a month. The trick is keeping it simple - don't over automate or you lose the personal feel.