Honestly, the local beeswax works better because it's pure without extra chemicals. They sometimes add a little oil to help it soak into the wood. That deep shine happens because the wax fills small holes in the surface, which man-made polishes can't do. It takes more time but the finish stays good for years.
My old oak table came back to life after I used pure carnauba wax. It took three coats over a weekend, but that was ten years ago and it still looks great.