Loading…
22
Account manager said 'we're not selling ads, we're solving math problems' and now I get it
Had a coffee with our media buyer last Tuesday in Tulsa and she broke down how she reallocated a client's budget based on search intent data, not just impressions. She showed me a spreadsheet where one keyword brought in 3x the conversions but we'd been underfunding it for months because the client liked the other platform's dashboard. Anyone else feel like the real skill is translating client gut feelings into numbers they can actually trust?
1 comments
Log in to join the discussion
Log In1 Comment
marymorgan24d ago
Ha, felt that in my bones when my brother switched from craft beer to budget lager and his bar tab told the real story.
1