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Cold email vs LinkedIn DM for B2B outreach - tested both for 90 days
I ran 500 cold emails and 500 LinkedIn DMs to the same target list over 3 months. Cold emails got me a 4% reply rate, LinkedIn DMs got me 0.2% - emails are the clear winner if you have decent copy.
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schmidt.amy1d ago
Cold email still works way better if your subject line actually addresses a specific pain point. LinkedIn DMs tend to get ignored because people see them as more intrusive and salesy right off the bat. Better to put that effort into refining your email copy and testing different hooks.
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reed.eva1d ago
Intrusive and salesy" is exactly why LinkedIn DMs get opened, people actually want direct conversations there lol.
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