Found a stat that blew my mind about B2B content syndication

I read on G2's blog last week that 60% of B2B buyers won't even talk to a sales rep until they've done their own research first, so if your content isn't showing up in their early searches you're just invisible.

2 comments

2 Comments

the_derek1mo ago

Respectfully, I see it differently. That stat might be true for bigger purchases, but in my experience a lot of B2B buyers still want a quick call or demo to even figure out what they need.

kevin_bailey1mo ago

Aw man, you're probably right and I'm the one who needs to get out of my own head more. I remember one time I spent three days building this massive spreadsheet for a potential client, cross-referencing all these stats and case studies, and the guy just called me up and said "Kevin, just tell me if it works and how much." I felt like a real goober sitting there with 47 tabs open. So yeah, I think the "stat says X" crowd might be overthinking it for a lot of folks. A quick call to figure out the basics is still how most people I know operate, myself included when I'm buying anything for my own business.