Hit 500 demo bookings in a month, mostly from one FAQ page change

Last quarter we were stuck at around 80 demos a month. I rewrote our FAQ to answer the actual objections sales kept hearing, like pricing and onboarding time. Within 30 days we hit 500 bookings and I still dont fully get why it worked that well. Has anyone else seen a simple content tweak blow up their pipeline numbers like that?

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jason_robinson24d agoTop Commenter

Take that same logic and apply it to your pricing page or your onboarding emails. Once you break down the biggest objections in plain words at the exact spot people are deciding, it can totally flip the numbers. Honestly, half the battle is just admitting what people are actually afraid of and spelling it out for them.