Just learned that 70% of B2B buyers watch a how-to video before making a purchase decision

I was digging through a HubSpot report last night for a campaign I'm working on and saw this stat. Totally caught me off guard. I always thought it was mostly about case studies or whitepapers for big purchases. Now I'm thinking about switching up our whole content strategy to focus more on video walkthroughs. Has anyone else shifted budget toward video and seen real results from it?

1 comments

1 Comment

kevin_bailey1d agoMost Upvoted

That HubSpot report actually says 70% of B2B buyers watch videos at some point, not that they always watch a how-to first.