LinkedIn ads vs cold email for B2B SaaS, cold email blew it out of the water

Ran a $3,000 LinkedIn ad campaign for 6 weeks and got 4 leads, then spent $200 on a cold email tool and landed 12 qualified meetings in 2 weeks. Anyone else find old school outreach still crushes the shiny new stuff?

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jessicaw541mo ago

oh man, totally agree with you on this. I ran almost the same experiment last year - spent like $2,500 on LinkedIn ads over a month and got maybe 2 real conversations out of it. Then I tried a $150 cold email setup and got 8 solid meetings in the first week alone. The ads just feel like throwing money into a black hole sometimes, especially for B2B. Cold email lets you actually target the right people and have a real conversation from the start...