Overheard a guy at a trade show say most B2B sales pitches are too long

I was at a small SaaS meetup in Austin last week and caught someone saying their company cut demo length from 45 to 20 minutes and conversions went UP by 30%. That got me thinking about how we cram too many features into every call. Anyone else tried shrinking their pitch and seen better results?

2 comments

2 Comments

bettymurphy3d ago

Yeah "cram too many features" is the real killer there. Less really is more when it comes to demos.

xenar143d ago

I mean isn't a packed demo just more to get excited about though?