Overheard a VC say 'personality is irrelevant in B2B sales' and I had to walk away

I was grabbing coffee near my shop in Cleveland and overheard this investor guy telling someone that B2B buyers only care about features and price, not who they're talking to. Made me think about all the times I've landed a contract just because I was honest about a timeline or cracked a joke when things got stressful. Has anyone else seen deals turn on just being a normal human?

2 comments

2 Comments

nora5352d ago

Drop the schmoozing and just treat them like a real person, works every time.

ross.angela2d ago

Yeah I mean I get the idea but @nora535 I think being too casual right off the bat can backfire too. Some people still want that professional respect especially in a first meeting or email. Gotta read the room a little before you decide how to act lol.