Pitched in a room with 40 CTOs last week and something clicked

I was at a B2B SaaS meetup in Austin last Thursday. One CTO said their team gets 200 cold emails a day but only reads the ones that mention a specific industry pain. I went back and rewrote my entire outreach to start with one sentence about their biggest operational bottleneck. My reply rate doubled in three days. Has anyone else tested hyper-specific pain triggers in cold emails?

2 comments

2 Comments

felix_coleman877d agoMost Upvoted

Kept thinking pain triggers were overrated, but after testing this myself I totally changed my mind.

christopher3856d ago

Wait, are you saying pain triggers are actually a real thing then? I thought @felix_coleman87 was just being dramatic but maybe I gotta look into this more.