18
Realized I was sending the same follow up email to everyone for 8 months
I was just blasting out the same generic follow up to every lead I got from a trade show in Chicago last year. Then last week a guy replies back and says 'did you even read my business card? We're a roofing supply company, not a software firm'. That's when I looked back at my email list and saw I never once sorted them by industry or what they actually needed. Has anyone else found a decent way to tag leads right from the first contact so you don't look like a fool?
3 comments
Log in to join the discussion
Log In3 Comments
reese_perry61mo ago
I read a study once that said something like 70% of sales emails get ignored because they feel like copy-paste jobs. That pretty much sums up what happened here, you were just another template in their inbox. @simonp40 hit it right when they said this is more about building a check-in habit than finding some fancy tagging system. Tagging wont help if you never look at the tags you set. Maybe try adding a note to your calendar every month to skim your list and see what actually makes sense for each person. Its boring work but it beats getting called out like that.
6
faithbaker1mo ago
Has anyone else found that the real key is just being honest with yourself about what you actually know about each person? For me, I started keeping a quick note in my contacts right after a call or meeting, just one sentence about what they mentioned wanting to fix. Then when I check in, I read that note first and it makes my email feel way more human. That simple thing cut my ignore rate down a lot.
3
simonp401mo ago
Not sure tagging is the real fix here. The problem was you sent the same thing to everyone for 8 months without a single glance back. That's a habit thing, not a tool thing.
2