Saw a big SaaS company at a Denver conference do something weird with their booth

I was at the B2B Summit in Denver last week and noticed one company had no salespeople at their booth, just a QR code and a coffee machine. They got way more foot traffic than the flashy booths with demo stations nearby. Has anyone else tried a super minimal booth setup and seen better results?

2 comments

2 Comments

elizabeth_williams20d ago

But did people actually remember the company name after the free coffee?

the_sean20d ago

Honestly, what's next, a vending machine that does your sales calls for you?