Stop sending cold emails with just a PDF link - here's why

I saw 5 different B2B SaaS companies do this last month and every single one got ignored. You need to include a specific problem you can solve for them in the first 2 lines or they delete it in 3 seconds flat. Has anyone else noticed this killing their open rates?

2 comments

2 Comments

bettyhunt1mo ago

Well that's actually more about email open rates than PDF links being the real issue.

parkerkim1mo ago

Honestly though, tracking email opens is like half the battle anyway lol. If people aren't even opening your emails, the PDF link doesn't matter at all. The real trick is making sure your subject lines actually hook them before you even worry about what's inside. I've seen teams obsess over PDF formatting when their open rates are sitting at 15 percent and it's like, fix the basics first. Just my two cents from working through this stuff way too many times.