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That chat with a SaaS founder changed how I think about cold emails
Sat next to a guy at a coffee shop last Tuesday who runs a CRM tool for real estate agents. He told me he cut his open rates by sending emails that look like someone actually read the prospect's LinkedIn. Said his team spends 10 minutes per email but lands 3x the meetings. Now I'm wondering if I've been wasting time on mass blasts instead of personalization. Anyone else had a similar wake up call?
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joseph4481mo ago
Wait 10 mins per email sounds crazy but if it tripled meetings maybe thats the real cost of actually doing it right instead of just spraying and praying?
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olivia4781mo ago
i mean is it really that deep though? 10 minutes per email sounds like someone trying to make themselves sound busy. if you're actually tripling meetings off that then maybe you're just bad at writing short emails in the first place. feels like overthinking something that should take 2 minutes max.
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