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That terrible sales week that fixed our whole funnel, 3 months later

Back in late March we had our worst 5 days ever, like 12 booked demos and zero close. I was ready to scrap our whole outbound playbook. Turns out the problem was our follow-up email, we were sending it 2 hours after the call, but our buyers in Chicago kept saying they needed a week. We moved it to 6 days out and June became our best month ever, 23 closed. Has anyone else found that timing beats message when it comes to follow-up?
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barnes.brian
Huh, did you test any other timing windows or just the one week mark?
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