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Warning: Our cold email sequence backfired hard last week
We sent a 5 part sequence to 200 construction managers in Chicago and got 14 replies calling us spammers. Turns out our second email had a broken link to our case study that nobody could access. Has anyone else had a simple tech glitch blow up a whole campaign?
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wesleypatel4d ago
claireg81 said "sent a mass email with a typo in the subject line" like that's some huge disaster. 14 replies out of 200 and half were just people asking about the broken link? Thats not a campaign blowing up, thats a minor hiccup. I bet most of those construction managers don't even read past the first email anyway. If a broken link is enough to tank your whole sequence, the offer probably wasnt that strong to begin with. Just fix the link and send a quick apology to the people who replied, itll be fine.
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