Wasted $800 on a LinkedIn ads campaign that went nowhere

I ran a LinkedIn ad campaign for 6 weeks targeting SaaS CEOs in the Midwest. Spent $800 total and got zero qualified leads, just a bunch of bot clicks and people who wanted free trials. Has anyone else had better luck with a different platform for B2B?

2 comments

2 Comments

sethanderson1mo ago

Spent about $600 on a Facebook ad campaign myself last spring targeting IT managers. Ended up with mostly tire kickers and people who just wanted the free white paper I offered. LinkedIn felt like a money pit for me too.

the_derek1mo ago

Six hundred bucks for a white paper download?! Man... that's rough.