Had a B2B lead gen campaign crash and burn last month
I was running a cold email campaign for a client in the Chicago area back in June. We had this list of about 300 contacts from a data vendor we were testing for the first time. Everything looked clean on paper, but after three days of sending, we got zero replies and maybe a dozen opens. I started digging into the bounce reports and found out half the emails were going to invalid addresses or spam traps. Turns out the vendor had scraped the data from old LinkedIn profiles without verifying anything. I had to pause the whole campaign, lose about $500 in wasted send credits, and rebuild the list manually using a different tool. My client was not happy, and I had to eat the cost to keep the account. Has anyone else run into a data vendor that sold them garbage leads like that?