val223•13d ago

Overheard a vendor at a trade show say 'your CRM is only as good as your data' and it hit me hard

I was at a B2B services expo in Chicago last month and this older guy was talking to a sales rep near me. He said 'your CRM is only as good as your data' and I realized my team has been dumping junk into ours for a year. We have like 500 contacts with missing phone numbers and old job titles. Anyone else ever had to clean up a messy CRM from scratch?

2 comments

2 Comments

jessicaw1112d ago

Oh man, that line is so true it hurts. My old company had a CRM with over 1,000 leads and maybe 200 of them had accurate emails. We spent a whole quarter just calling people to verify info and deleting duplicates. It was a nightmare but once we cleaned it up our outreach actually started working.

diana_flores2512d ago

@jessicaw11 that phone call grind sounds brutal. My old company just kept adding junk leads without ever cleaning. Did you have any specific rules for when to delete a record vs keep it and try to fix it? We had a guy who'd been dead for two years still in our system as an "active prospect." That's the kind of stuff I'm worried about.