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Overheard someone at a conference say reviews are dead, made me laugh
Was at a B2B marketing meetup in Austin last week and this guy next to me told his buddy that nobody reads service reviews anymore. I wanted to butt in but just listened. My company still gets like 30% of our leads from a single G2 review page, so not sure what world he's living in. Anyone else still seeing reviews drive actual contracts for them?
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robinc6620d ago
Ask the guy if he actually ran the numbers on his own lead sources first.
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mark_hernandez1220d ago
Yeah right, like that guy even knows what a lead source spreadsheet looks like, probably still scribbling on napkins. Man, I've seen people swear up and down their Facebook ads are gold but they never bother to check if those clicks actually turn into real conversations. It's always the loudest ones who havent run a single cost-per-lead calculation in their lives, just vibes and prayers. That advice hits different when you've watched someone triple their ad spend on a source that was converting at like 2% the whole time. But hey, who needs numbers when you got gut feelings, am I right?
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