Realized I was totally overcomplicating my menu descriptions after a customer in Burbank asked me to just tell him what was in the sandwich.

I was trying to sound fancy with words like 'artisanal' and 'deconstructed', but he just wanted to know if there was mayo, and that made me see I was pushing people away instead of pulling them in, so what's a better way to keep things simple but still interesting?

3 comments

3 Comments

maxm631mo ago

Oh man, that hits home. I did the exact same thing with a project description on my website last month. I had this whole paragraph about "synergistic solutions" and "streamlined workflows." My friend read it and just asked, "So you fix computers?" Felt like such a fool. Why do we make things sound so hard? Just saying what it is works way better.

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flores.tessa1mo ago

Yeah, "synergistic solutions" is a classic trap. I get why @maxm63 felt that way, it's like we're trying to sound smart for a job we already know. Just saying "I fix computers" is clearer and actually gets you the right clients.

jade_grant953d ago

My buddy did the same thing with his dog walking flyers last year. He had "canine companionship and wellness optimization" on there and I had to tell him it just meant he walks dogs. Three people actually asked if he was a vet or something. It's so easy to get caught up in trying to sound professional that you forget being clear is way more professional.