My first client in Austin paid me $50 for a logo and I thought I was winning, but now I charge 10x that and turn those jobs down.

I changed my pricing after a mentor told me 'you're not just selling hours, you're selling a business result' around 2 years ago, so what's the one piece of advice that made you shift how you value your own work?

3 comments

3 Comments

the_sean2mo ago

That advice always sounded like a sales pitch to me. My own work got better when I stopped worrying about the client's business and just focused on doing a good job.

skyler5161mo ago

I used to think exactly like that until a client's website I built got 40% more signups after I asked about their actual goals first. Now I see how it helps the work itself.

seth_wells492mo ago

Found the same thing with my own clients. I started asking them what problem they were really trying to solve, not just what they wanted built. That shift from just taking orders to understanding the goal made the final work way more useful for them.